Cereal or Appetite Suppressant?

In this UK Special K advertisement, we see women courageously fighting off the temptation of chocolate and sweets for the more weight-conscious Special K.  The already slender women in this video are able to last from breakfast to lunch on a bowl of cereal with a smile on their face the entire time.  It's like they are proud of the fact that they can walk by a chocolate display and not give into the temptation.

The disturbing thing about this video is the fact that these women make it seem that if you can't control your cravings for sweets or live off of a bowl of cereal until lunch time you are a failure.  It seems as though this commercial is manipulating women into believing they can avoid all temptation with this product.  I don't know about you but bran flakes alone won't stop me from wanting a donut once in a while...

Video source: http://www.youtube.com/watch?v=k9Yr32mupsg&feature=player_embedded