Focus On The Animals Peta...

Peta's 'Turn Over a New Leaf' Campaign, what do I say about it...how clever you are Peta, dressing your model in lettuce leaves instead of clothes so we can see her slender frame.  I get it, vegetarians are on average thinner than meat eaters but doesn't this take away from a person's motive for going vegetarian in the first place?  Peta is using sex and female body image distortion to manipulate womens's perception of an organization whose primary goal is to save animals.  I feel like this Ad simply manipulates female body insecurities and uses eating vegetarian as an excuse to eat less or diet.

Lets make it less about our own bodies and more about the animals Peta...

Cereal or Appetite Suppressant?

In this UK Special K advertisement, we see women courageously fighting off the temptation of chocolate and sweets for the more weight-conscious Special K.  The already slender women in this video are able to last from breakfast to lunch on a bowl of cereal with a smile on their face the entire time.  It's like they are proud of the fact that they can walk by a chocolate display and not give into the temptation.

The disturbing thing about this video is the fact that these women make it seem that if you can't control your cravings for sweets or live off of a bowl of cereal until lunch time you are a failure.  It seems as though this commercial is manipulating women into believing they can avoid all temptation with this product.  I don't know about you but bran flakes alone won't stop me from wanting a donut once in a while...

Video source: http://www.youtube.com/watch?v=k9Yr32mupsg&feature=player_embedded