Onslaught

I have watched this video over five times, and each time it gave me a creepy feeling.  This video really made me think about about how prevalent beauty campaigns are in the public sector.  Even if you tried to avoid media that promoted these kind of standards, you wouldn't be able to surf TV channels, drive down the highway, or go to the movies. I just wish campaigns like this were half as prevalent as the campaigns that promote unrealistic female beauty standards!

I love what Dove is doing in their campaign for Real Beauty, everyone should feel comfortable in their own skin!

Video Source: http://www.youtube.com/watch?v=Ei6JvK0W60I

The Photoshop Effect

Many of you have probably seen this Dove film, but it stuns me every time! The fact that average women cannot be used to market to other average women astonishes me.  According to Newsweek magazine, the retouching of photos has become so mainstream, it is not only expected but DEMANDED from publicists.  However, magazine editors do not feel that they are misleading the reader because they assume the reader knows the images have been altered.

Do readers actually know the extent to which these images are altered?
Time Lynch, photographer/retoucher claims that over 99.9% of images in magazines are photoshopped! Yikes!

Video source: http://www.youtube.com/watch?v=T4y5b7INvqE&playnext=1&list=PL8BFA974695E9BCF0
Information source: http://www.youtube.com/watch?v=YP31r70_QNM