Thursday, April 7, 2011

The Photoshop Effect

Many of you have probably seen this Dove film, but it stuns me every time! The fact that average women cannot be used to market to other average women astonishes me.  According to Newsweek magazine, the retouching of photos has become so mainstream, it is not only expected but DEMANDED from publicists.  However, magazine editors do not feel that they are misleading the reader because they assume the reader knows the images have been altered.

Do readers actually know the extent to which these images are altered?
Time Lynch, photographer/retoucher claims that over 99.9% of images in magazines are photoshopped! Yikes!

Video source:
Information source:


  1. 99.9? photoshopped??!! I feel as though I've been horribly mislead for the past 22 years of my life! Where does it end? Bodies that simply aren't attainable without computer retouching, only causing impressionable young girls to starve themselves in pursuit. The realities of this industry are disgusting.

  2. WOW this video is so interesting. The final product looks absolutely nothing like the model