Peta's 'Turn Over a New Leaf' Campaign, what do I say about it...how clever you are Peta, dressing your model in lettuce leaves instead of clothes so we can see her slender frame. I get it, vegetarians are on average thinner than meat eaters but doesn't this take away from a person's motive for going vegetarian in the first place? Peta is using sex and female body image distortion to manipulate womens's perception of an organization whose primary goal is to save animals. I feel like this Ad simply manipulates female body insecurities and uses eating vegetarian as an excuse to eat less or diet.
Lets make it less about our own bodies and more about the animals Peta...
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